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Property Investment London

Voted “Best City in the World” in the 2019 TripAdvisor Travellers’ Choice Awards, London’s exciting history, creative energy and cultural vibrancy can be felt in every aspect of life in the UK capital. This also makes it an exciting prospect for investors.

The City itself needs little introduction. London is a global economic powerhouse and regarded as one of the most desirable cities to live and work. It’s no wonder that investment property in London is some of the most sought after globally.

From working professionals to students and retirees to expats, over 8.9 million people call London home. The capital’s exciting history, creative energy and international connections attracts residents and visitors in their swathes, making it a desirable location for investors. With a huge variety of investment possibilities, and consistently strong capital appreciation levels, 2021 is the perfect time to start, or make an addition to, your portfolio.

When it comes to London property investment, we know that serious investors are interested in the forecasts, figures and finding the best opportunities in the capital. For many, it’s not a question of “should I invest?” but “how do I invest?” We aim to help you with this decision, so if you have any questions, please do get in touch and our senior portfolio managers will be happy to help.

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Why Invest in Property in London?

Investing in London property means benefitting from the global demand of people seeking a premium home in the capital. London is home to some of the largest banks, corporations and up-and-coming startups. This means that affluent individuals and their families are constantly seeking premium homes in prosperous boroughs. Should you be the savvy investor who invests in that London property, you can benefit from a 6.2% average rental yield and constant flow of potential residents.

“There is a global demand for London property. People all over the world are looking for a safe, high-quality apartment or townhouse in the capital that they can call home”

London is a true economic rock for the UK. Transport in the UK continues to improve, with lines such as Crossrail and HS2 linking London with many other parts of the country. It will create a mass gravity where London is expected to turbo charge, not only its own economy, but all cities and areas with the fastest transport links.


Projected increase in property prices in London over the next five years (2020 – 2025)


Average rental yield on property in London


Invested in commercial real estate in the UK in 2019.

Invest in Property in London

One of the world’s most densely populated cities, London is today home to over 8.5 million people. From the exclusive and affluent neighbourhoods of South Kensington and Knightsbridge through to the historic district of Smithfield and Spitalfields and the up-and-coming Docklands and Olympic park areas, London appeals to investors from all over the world thanks to the cities consistently strong capital appreciate levels.

London constantly benefits from million-pound regeneration projects, meaning that premium developments are being built in practically every borough. No matter where you are in London, you’re never too far from the city’s financial centre for business, the lively boutiques and markets of Covent Garden and the Strand, or the historic streets of Greenwich and Blackheath. With so much to see and do, there is considerable demand from young professionals seeking affordable living in one of the country’s most exciting cities.

In close proximity to the city’s financial district, and just a short tube ride into the popular West End shopping district, there is considerable demand from young professionals and couples seeking affordable living within the area.

High Price Growth for Property Investment in London

The Office of National Statistics and Zoopla reports that the average London property cost:

in 2000
in 2008
in 2018
in late 2020

Capital appreciation is one of the main reasons that investors continue investing in London property, despite uncertainties due to the COVID-19 pandemic. For example, if an investor invested in a property in Zone 1 for £110,000 in 2001, this could now be worth over £800,000.

The Best Places to Invest in Property in London

For the most affordable London property to invest in, we would advise looking at boroughs in East London. We have outlined the most prosperous for property investment in London, whatever your budget:


– Average property price: £585,315
– Borough highlights: Barking and Dagenham, Ilford, Romford
-Population: 214,300
-Average rental yields: 5.46%-5.6%


– Average property price: £685,267
– Borough highlights: Thamesmead and Croydon
– Population: 2,835,200
– Average rental yields: 4.9-5.3%


– Average property price: £1,679,126
– Borough highlights: Richmond Upon Thames and Hillington
– Population: 575,000
– Average rental yields: 2.8-3.4%

Invest in Property in London with Sterling Woodrow

Whether you are a first-time investor looking to understand your options and make the first steps towards building your portfolio, or an experienced investor looking for someone to effectively manage your investment, our team goes the extra mile to deliver exceptional service and results. 

  • Total of 75 years’ experience in the property market 
  • UK-based and international offices for home and overseas investors
  • Excellent scores on Trustpilot noting our knowledge, professionalism and return on investments

London Property Investment FAQs

Where should I buy investment property in London?

It depends on the kind of investment you are looking to make. For buy-to-let opportunities, we’d recommend looking to East London. Locations such as Ilford, Romford, Barking and Dagenham can offer rental yields of between 4-5%.

If you are ready to take the next step and learn more about the property investment opportunities in London that are available through Sterling Woodrow, contact us today and we’ll start your investment journey together.